Make it stand out.
Welcome to Cricket Wireless.
Samsung Tax Time Refresh 2025
With tax time around the corner, our shopper insights showed that consumers want brands that clearly communicate their offers & provide all the information they need to make an informed purchase decision.
The Problem?
Shopper priorities & trends tend to flip-flop regularly. One minute they’re looking for the cheapest option, and the next, they’re willing to splurge.
The Opportunity:
Cut through the clutter by leaning into what remains relevant as trends and priorities evolve with products and services that make sense in our shoppers’ lives.
The Concept:
Hero the Samsung S24 and show its use case while staying true to the Samsung premium and clean shopping experience. Additionally, create a full story using the phones and earbud bundle and integrate the addition of the latest Galaxy AI feature.
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Work
In-Store Branded Print Retail
Roles
Creative Director: Shanda Ciemniecki
Associate Creative Director: Corwyn Raesz
Art Director: Sophie Levit
Copyrighter: Alexis Adame
Motorola Back to School Reset 2024
Work
In-Store Branded Print Retail
Roles
Creative Director: Shanda Ciemniecki
Associate Creative Director: Corwyn Raesz
Art Director: Sophie Levit
Copyrighter: Alexis Adame
When the back to school season came around in 2024, our shopper insight showed that consumers are searching for their next bargain to show off brands they feel confident about. They will choose a brand and product they feel is worth a higher price.
The Problem?
Cricket’s shoppers lack trust in brands across all categories, creating feelings of disappointment and frustration. They hesitate to make purchases out of worry that brands aren’t looking out for them.
The Opportunity:
Instill trust in prospective customers and show appreciation to current customers by showcasing how Cricket sets them up for success with reliability and value during the back to school season.
The Concept:
Hero the moto g stylus 5G and all of its use cases. Show how consumers can brag about expressing themselves with their reliable, fun, and customizable new phone.
Motorola Sprummer Refresh 2024
Work
In-Store Branded Print Retail
Roles
Creative Director: Shanda Ciemniecki
Associate Creative Director: Corwyn Raesz
Art Director: Sophie Levit
Copyrighter: Alexis Adame
The Sprummer (Spring / Summer) season brought in shopper insights that showed that consumers are likely to spend money on experiences, connective brands and personal wellbeing. They also wish to further integrate advanced technology into their day to day lives.
The Problem?
Despite the positive economic outlook, Cricket’s customers are still feeling the effects of the past few years and are finding it difficult to make choices beyond price as they shop.
The Opportunity:
Create a positive, meaningful experience so customers can feel more empowered at Cricket knowing they’re getting value beyond price.
The Concept:
Hero the moto razr and all of its uses. Show how fun and exciting this new type of phone is and the many new perspectives it offers in a cool, sleek, premium way. The Razr’s new technological advancements can offer users a new, fresh and positive experience to boost up their lives to help them further engage with their day to day experiences.
Samsung Fall Refresh 2023
The Samsung refresh showed Cricket that consumers are yearning for balance in their lives by having fun while shopping and still looking for deals as well as treating themselves both to a pleasant in-store shop experience while also treating themselves to experiences.
The Problem?
Cricket consumers are hesitant to support big branding and new phone purchases if they cannot easily see the positive real-world contexts and effects of a new device.
The Opportunity:
Create a positive and engaging shopping experience that urges consumers to want to switch to something newer and high-tech and showcase how it evolves their lives for the way, way better.
The Concept:
Create an engaging and exciting refresh that really leans into Samsung’s “extraordinary” branding. Their Galaxy phones are not just meant for daily tasks anymore but as a portal to a brand new immersive experience: taking something from ordinary to extraordinary. Using this “extraordinary” headline, I opted for a concert experience as it was lively, exciting, and in today’s day and age using a phone heavily impacts how a consumer perceives and chooses to remember the event. With the Samsung Galaxy phones, recording a concert has never been easier and more immersive.
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Work
In-Store Branded Print Retail
Roles
Creative Director: Shanda Ciemniecki
Associate Creative Director: Corwyn Raesz
Art Director: Sophie Levit
Copyrighter: Alexis Adame
