What is a Takeover Moment?
Takeover moments are a synchronized Attract Loop feature on Cricket Explore devices that "take over" all devices at the same moment to display video content. These are usually in collaboration with Max to showcase new movies or series and are meant to message the rate plans that include Max while also combining the series in question with traditional, playful Cricket elements.
Beetlejuice Beetlejuice Max
Takeover Moment 2024
Utilizing assets provided by Warner Brothers, I was directed to storyboard a video that would live in the Cricket Explore experience within devices in-store that promoted the highly anticipated second Beetlejuice movie: Beetlejuice Beetlejuice. I was tasked to create something playful yet spooky that tied in elements from both Beetlejuice movies that brought in our own Cricket characters.
Final Storyboard
The finalized storyboard that was sent to production.
Below is a different storyboard iteration that was also presented to the client before settling on the concept above.
Penguin Max
Takeover Moment 2024
Utilizing assets provided by Warner Brothers, I was directed to storyboard a video that would live in the Cricket Explore experience within devices in-store that promoted the latest installment in the Batman sequel, The Penguin. The aim was to keep it playfully Cricket and yet also PG-13 (as The Penguin features some darker elements).
Final Storyboard
The finalized storyboard that was sent to production. This board was modified in production (Warner Brothers requested a new clip to play at the beginning) along with some revised copy updates.
Below are some initial iterations and concepts that were considered before settling on the above.
Halloween Max
Takeover Moment 2023
I was tasked to create a takeover moment that was Halloween inspired but not specific to any movie or show as Max was running numerous Halloween marathons.
Final Storyboard
The finalized storyboard that was sent to production.