Cricket Wireless: Interior Fixture Displays
Cricket Wireless in-store fixtures concepted and created to enhance the shopper journey and experience as well as provide a pit-stop for shoppers to educate themselves about certain new launches and products Cricket has to offer.
Art Direction / Packaging Design
Affordable Connectivity Program Fixture
Deliverables:
Design an in-store fixture dedicated to the learning and housing of Affordable Connectivity Program brochures.
This in-store fixture would be created using two pieces, a base and a topper that could be separated out depending on the amount of room within each store.
In smaller stores, just the topper would be used to house brochures whereas in larger stores the entire fixture would
be used.
The Topper
The backing card of the topper.
Topper with Base
Previous Iteration
Below you can find different fixture types that were also concepted before the client settled on the above brochure holder.
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Standing Poster Fixture
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Thin Display
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Wedge Fixture
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Cardboard Fixture
AT&T Shroud
To go in stores in Mesa, Arizona to support and announce the launch of AT&T Fiber at all participating Cricket Stores.
Client
Cricket x AT&T
Year
2024
Deliverables
Ideate and explore free-standing fixture display designs with the intention of becoming a permanent in-store piece.
Keep it uniquely AT&T and make it a disruptive presence within the store while maintaining the integrity of the shopper journey.
The fixture was developed with two ideations in mind:
one without a monitor and one with monitor capabilities.
The client also requested an area where flyers could go, talking about the new launch and AT&T Fiber questions.
Monitor Content:
Initial concepts
and sketches
While the primary deliverable was an in-store fixture, AT&T also requested we explore what an exterior deliverable could look like on launch day or to promote a “launch party” at all Cricket stores in Mesa, Arizona.