Wheels of Chicago
Wheels of Chicago is a small used car dealership in Chicago, IL that was established in 1984. They pride themselves on serving over 500,000 customers throughout the Chicago area. They are the largest Buy Here Pay Here pre-owned dealer in Chicago that is entirely family owned and operated.
They specialize in auto loans for good credit, bad credit, no credit, and other financial situations.
Additionally, they strive to be an active part of their Chicago community through hosting events with the belief that everyone deserves a car.
Art Direction / Graphic Design / Digital (social and email) Campaigns
Mascot Redesign
The Problem:
The original mascot was too flat and one dimensional, so the business had moved away from it and created their second version. The second version was too realistic, hindering it from being adaptable to digital media as well as giving him varying expressions.
The Opportunity:
The current mascot was created to blend the previous realistic elements with something more playful and graphic that stayed true to the company’s brand guidelines. This current Don Carrito can be easily adaptable and molded to fit all digital and print media as seen below.
Email campaigns examples
Updated birthday illustration
Original birthday illustration
Examples of digital campaigns that were sent through email and text messages:
Coloring Book Pages
Created a coloring book for children to use while their families are browsing vehicles or waiting for their vehicles to be done from the auto body.
Promotional Digital Material
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![Thanksgiving Display]()
Thanksgiving Digital Display
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Holiday Display
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Valentines Day Promo
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Summer Promotion
